Generational Privacy Habits and Surprising Trends

Generational habits and preferences for actively managing one's own online footprint / digital identity / privacy are fascinating (I say this as a straddler between Baby Boomers and Generation X myself - I've heard of my sub-generation called Baby Busters). This study shares some surprises: as digital natives, Generation Z is more willing than #GenX to allow tracking in order to receive relevant ads (and less likely to clear browser cookies & use an ad blocker) but paradoxically #GenZ is more likely to use a VPN.

See the study to which I refer:  

https://www.marketingdive.com/news/allow-tracking-younger-consumers-more-likely-okay-with-target/691452/

Interact with this post on LinkedIn:  

https://www.linkedin.com/posts/jeffbarto_gen-z-is-more-likely-to-be-ok-with-targeted-activity-7101964425196179456-bbX3?utm_source=share&utm_medium=member_desktop

Location: Silicon Valley, CA, USA

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